Shelby Mason

About me

  • Small town, CT > Rochester, NY > Portland, OR
  • BFA in New Media Design from RIT
  • A connoisseur of the cute & cozy

I'm a curious and creative person with over 8 years of experience designing scalable digital products and enterprise software solutions across complex industries, including Governance, Risk, and Compliance (GRC) and Environmental, Social, and Governance (ESG) technology. My expertise lies in end-to-end product design, product discovery, systems thinking, and interactive prototyping.

Throughout my career, from serving as a founding designer at Hatch Data through its acquisition by Measurabl, to leading platform design initiatives at Optro, I have specialized in turning intricate, data-heavy workflows into intuitive, user-centric experiences. I partner closely with product management, engineering, and data science teams to align strategic goals with user needs, drive product iteration, and elevate design.

View résumé
Shelby Mason bundled up in a winter coat, with a city skyline behind her

Hi there, I'm Shelby :)

Expertise

  • Visual Design
  • Data Visualization
  • User Research
  • Usability Testing
  • Human-Centered Design (HCD)
  • Brainstorming
  • Branding

Familiar tools

  • Claude
  • Gemini
  • Notebook LM
  • Replit
  • Figma
  • Adobe Suite
  • Canva
  • Atlassian (Confluence, Jira)
  • Notion
  • Coda
  • Google Suite

Education

  • Rochester Institute of Technology, Graduating Class of 2019Bachelor of Fine Arts in New Media DesignMinor in Visual CultureImmersion in English

Experience

Professional

Apr 2024 – Present

Optro

Current

Senior Product Designer

Formerly AuditBoard, which was acquired and rebranded to Optro in March 2026

Leading end-to-end product design for enterprise platform initiatives, turning complex data and technical workflows into intuitive, user-centric experiences.

  • Facilitating continuous feedback channels for the design organization as well as product teams
  • Working in close partnership with product management, engineering, and UX research to guide discovery, design execution, and feature validation across the platform suite

Apr 2022 – Mar 2024

Measurabl

Senior Product Designer

Promoted from Product Designer in August 2023

Responsible for translating complex sustainability data and user needs into intuitive digital workflows, ensuring cohesive user experiences.

  • Led product discovery initiatives in close partnership with product management and engineering to define feature scope and address core user needs
  • Partnered directly with product and engineering leadership to redesign and integrate user experiences across Measurabl’s enterprise sustainability software suite

Jun 2019 – Apr 2022

Hatch Data

Product Designer II

Promoted from Product Designer in January 2022

Served as founding designer, establishing the initial core branding, visual identity, and end-to-end user experience for the Hatch Data platform.

  • Partnered closely with engineering, data science, customer success, and consulting teams to translate complex technical requirements into user-friendly interfaces
  • Co-created a high-impact platform whose user experience served as a key market differentiator, leading to the company’s acquisition by Measurabl

May 2018 – Jun 2019

Enel X

User Experience Designer

Promoted from User Experience Design Intern in March 2019

Enhanced the user experience of Enel X's web and mobile products through end-to-end prototyping, iterative design, and comprehensive usability testing.

  • Worked directly with senior design leadership to map user journeys and deliver high-quality interface concepts across multiple digital platforms
  • Validated design decisions using qualitative feedback from user testing, resulting in improved feature workflow efficiency

Sep 2017 – May 2018

RIT Saunders College of Business

Marketing Designer

Designed print and digital assets for Saunders College of Business, promoting academic programs, student recruitment, and university-wide events.

  • Collaborated with the Marketing and Communications team to convert marketing objectives into visually compelling graphics and branded content
  • Managed end-to-end design production for promotional materials while maintaining strict adherence to university brand guidelines

Volunteer

Aug 2026 – Present

Rabbit Advocates

Current

Marketing & Communications Manager

  • Brand & Strategy: Help lead integrated marketing and communication strategies to elevate brand visibility, raise awareness for rabbit welfare, and drive community engagement
  • Content & Channels: Oversee digital content creation across email, website, and social media channels to inform the public about rabbit adoption, care, and advocacy initiatives
  • Outreach & Campaigns: Design and execute targeted marketing campaigns to support fundraising efforts, adoption drives, and volunteer recruitment

Oct 2021 – Sep 2025

Animal Aid of Portland

Volunteer and Events Committee Member

  • Leadership & Care: Served as Person-In-Charge (PIC) for weekly caregiving shifts, managing daily shelter operations, ensuring high standards of animal care, and overseeing shift volunteers and protocols
  • Committee Leadership: Led the Events Committee as Committee Chair, driving strategic planning, organization, and execution of fundraising and community outreach events
  • Event Planning & Collaboration: Spearheaded event logistics, cross-functional coordination, and volunteer scheduling to boost community engagement and support organizational goals

Get in touch

Have a project in mind or just want to say hello? Send me a message, or reach me directly at hello@shelby-mason.com.